How well do you know your new customers? If not too well, don’t worry, that’s only normal. But something can be done about it. Based on target-group segmentation, Goosebumps advised this company to organise a series of welcome events for new customers – the purpose being to get to know each other better and to strengthen ties. And what better way to do it than at a venue that tells its own story, with top catering to spoil the taste buds.