Marketing Campaign “Ghent’s Got Balls”
Developing an original marketing concept that hits home: that’s what Goosebumps did with “Ghent’s Got Balls”. Decorated footballs popping up everywhere in the streets of Ghent. Some downright funny, others mischievous or intriguing creations of well-known local residents and retailers. The goal? To build support among the local population for the Ghelamco Arena, the new football temple of KAA Gent.